MineWhat Platform

The most comprehensive toolkit for growth stage eCommerce businesses.

Changing, Connecting, Creating – Internet Retailer is back with its annual convention for online retailers. IRCE has something for every aspect of eCommerce, and no matter how you’re a part of this industry, there’s always something you can take away from it. Here’s what we’d lookout for at the convention.

Changing, Connecting, Creating – Internet Retailer is back with its annual convention for online retailers. IRCE has something for every aspect of eCommerce, and no matter how you’re a part of this industry, there’s always something you can take away from it. Here’s what we’d lookout for at the convention.

Indochino’s clever use of tailors in India and China to keep their overheads low while still ensuring their customers stay loyal and get the best out of their bespoke tailoring services has got me very interested in hearing what Sarah Veit Wallis will have to say about their Retargeting programs. If you are at the event and want to figure what’s the best way to keep enticing your shoppers to keep coming back. This is one session i wouldn’t miss.

The second 500 has always been a very interesting space to follow as far as process level innovation goes. I suppose having to catch up with the big boys does have its perks. If I were a small retailer trying to scale up operations, I’d be very interested in what Stefany Zaroban(Assoc Director, Research @ Internet Retailer) has to say on the pros and cons of in-house development vs outsourcing.

eCommerce has been steadily spreading across the globe but setting up an online store in the developing world is completely different from doing so in the developed world. The cultural differences, different problems like infrastructure, shopper preferences and expectations are all very contrasting in these two groups. If you’ve got plans to go global with your e-retail plans, Jonathan Nathusius’s (CEO, Group Cemaco) session on how they overcame payment and shipping issues in Guatemala is a must attend.

On that note, keep watching this space we @ MineWhat have got some very interesting stuff planned for IRCE2014. Expect the unexpected.

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