MineWhat Platform

The most comprehensive toolkit for growth stage eCommerce businesses.

We’re Open For Business


And now we have a sudden urge to analyse our long, eventful and rewarding journey to get here. **Your initial team **can make or break you, we lucked out :). The MineWhat crew has taken on projects ranging from voice acting assignments, feature animation to managing multiple cluster servers and has come out with flying colors.

We started with the simple idea that ecommerce could be a bit more of a fun experience, then came the grind, the long hours and the meetings, oh MAN! the meetings, all so we could get our research done so we knew we were building something useful.

The market is an honest mentor and sure enough we had to pick up some lessons real quick. One of the most important lessons we’ve learnt is to evolve and differentiate. Given that the industry is constantly evolving we’ve been on our toes to stay on top of it all and create a unique, useful analytics tool that’s tailor-made for online stores with a good product-market fit.

To wrap this up here’s to the future, startups, technology and success!!! .

what we ARE and what we are NOT

Hiya folks

How are you all doing? We’ve been busy as a pack of ants adding bit by small bit to the product, getting closer to our goal of providing intelligent assistance to shoppers and enabling e-retailers to engage their customers.

All through the process we’ve had people ask us questions on what we are and what we aren’t. Thought we’d address some of those here.

a) Why do you think that shoppers would bother to interact with your product?

Let me set the scene, firstly the lack of effective user engagement is a well-documented problem, add to that the fact that most online stores list way more products than what a shopper can effectively sort through, finding what you are looking for becomes a huge problem. Any tool that offers assistance in making shopping easier is in itself a sufficient incentive.

We also understand that some folks like to do things by themselves. With this in mind the product is designed to stay out of the way while letting shoppers know it’s always there if they need assistance.

b) Ok you can manage to keep shoppers engaged. Would you get in the way of my site’s experience?

The Product is designed to avoid exactly that. The assistance widget is not intrusive. It will not get in the way of any user interaction during key stages of the buying cycle.

We’ve built the product with the idea that it would seamlessly integrate into any online store and augment all the cool features there, while providing added value to the shopper.

c) How do you increase conversions?

The product actively observes shopper behavior and uses the understanding gained to keep them engaged and drive them towards a point of purchase with intelligent assistance. There’s also the added benefit of using insights gained during the process to deliver more relevant content through other channels to further increase conversions.

d) Aren’t you just another recommendation Engine?

Nope. Recommendation engines give shoppers product suggestions based on aggregated historical data, we go one step further. What we do is on the lines of an offline shopping assistant. We combine shopper understanding and glyph based interactions with the shopper to provide relevant assistance.

e) So you give me numbers, how is that different from any of the other (free) analytics tools I could use?

The simplest way we could describe what we offer in comparison with some of the other good analytical tools out there is Pre-Purchase Analytics vs. Postmortem Analytics

We believe that offering analytics long after your customers have left your site doesn’t make much sense when you are trying to actively engage and convert them. We provide extensive metrics such as the intent to buy, trending products and most engaging products all based on pre-purchase data so you can still do something about it.

Another key differentiator is that all our metrics focus on what’s happening at a product level instead of click through data and URL based data.

f) I don’t list too many products on my online store, will you still be effective?

Yes, although it would make more sense for you to use the product if you have a fairly decent number (Above a 100 at the least) that your customers can’t effectively sort through them all to make informed decisions.

g) I am an exclusive retailer. Will the product apply in my setup?

The product works well as long as you have something to sell. The parameters of providing assistance might change but the product would still work just the same­­­. The product includes category specific assistance based on expert knowledge as well which could provide added value if you are an exclusive retailer.

h) You have an image of a robot on your site. Are you working on a Chat Bot?

The robot silhouette is meant to signify automated intelligent assistance. We aren’t working on a Chat Bot of any kind. Our product is built to be a hands free intelligent tool providing assistance using shopper understanding and glyph based interactions with the shopper much like a human sales assistant would.

i) Do you sell beer?

We wish! We’d sure be glad to buy you one though if you do agree to buy the product.

Update: We’ve since moved on to a analytics first, assistance next strategy. Do refer


eSparks 2013 takeaways

We have got good feedback from business development and marketing team members of top eCommerce companies of India.

Top take aways for our automatic assistance product & predictive analytics

  • Assistance will differ for every product, every category. Most users need specific assistance based on their need. For example: assistance for buying TV is different from buying cloth. Importance of a retail product feature varies based on geography of user, category of product, purpose of usage.

  • Three important data points any eCommerce company looks for 1) who comes to the website (persona) 2) why they have come 3) what is their experience on the website

  • We need to add more data points apart from user behavior on the website like reviews, forums , curation.

We are iterating faster to improve the product and best fit the market needs. We are open for your feedback and suggestion. Please write to info@minewhat.com

MineWhat meets Joe Gebbia

MineWhat listened to what Joe Gebbia had to say about AirBnB, entrepreneurship and the trough of sorrows. His story about the initial phases of AirBnB was something that sounded exactly like ours. A good sign that we are happy about.

The pointers we picked up from an hour long meetup were plenty. Let’s make an analogy. We are extremely passionate about the problem we are solving. We are talking to the customers. We are not sitting in an Australian office because we know that our initial customers are in the US of A. We are sitting right there and talking to our customers day in and day out. The best part is that the customers themselves are coming up with amazing ideas and we are heading in an amazing direction. One thing Joe focused on was waiting for the right time to let the product meet its market. AirBnB wouldn’t have been a success had it launched back in 90’s. We feel the e-market is blooming and it’s quite a good time to market our product. We are hearing the gears clicking and hopefully, investors are too.

Joe took questions from audience and a guy wanted to know how he managed to bring AirBnB in limelight when Craigslist was the goto website for every need. He answered that with 3 words. Design is important. We are design fanatics. We have a Visual Designer who has worked with the God, Rajnikanth on several of his movies.

We are still developing from the ground up. "Correct and continue" is the mantra we abide by as well. We want to make the customers happy and hopefully, that will give us a good word of mouth marketing as well. We are connecting the dots of opportunity with those of the need and are working hard to make our product a huge success.

Demo Day – D Day

ARK Challenge Demo day was awesome, more than 500 delegates , 100+ investors, many mentors. After months of hard work and a last-minute pitch to judges the winners of the technology boot camp competition called the ARK Challenge were selected. MineWhat got one of the top prizes of $150,000. Also got many investors interested to invest in our company.


Is Personality Enough ?

We have been doing heavy research on human ‘shopping personalities’ backed by a super advisor. We all know that each product has an associated personality. But we come across lots of utility products which fall under very generic personalities. As a core value of our product, matching human shopping personality to products is our differentiator. We are adding up “interest” of a person as another dimension to it. Expect a few updates and launches soon.

MineWhat @ GAN

Global Accelerator Network – GAN conference in Boston. We could meet mentors of Techstars and many other startup accelerators. GAN sets the standard for Startup accelerators and founders. We listened to Mr. Seth Godin and met Mr. Daniel Feld, got his perspectives about our product and company.

With Mr.Collins Hemingway

With the author of the book “Business @ the speed of thought” . Good to hear from him that predictive analytics is one of five high growth domains. He has done extensive analysis of next technology wave in his recent book “The fifth wave”.

www.minewhat.com – winner of app4India 2012

We are happy to inform that we are the winner of app4India 2012 in the creativity and gaming category conducted by Yourstory.in in partnership with Intel corporation.


We would like to thank Yourstory.in for featuring us during the early stage of our company. We would also like to thank all the mentors and users who supported us to achieve this goal.

Mentors gave constructive feedbacks and an opportunity to showcase our innovative approach to solve the consumer problem. Users gave usability suggestions and tried the app during early stage.

Microsoft Bizspark provides a wonder platform for entrepreneurs and gave all its software resources for free. Our app runs in Microsoft Azure platform.

We are focused to solve the problem of consumer. We help consumer to find right products that best suites their interest , personality and taste. We are confident that the guidance and support received will help us to transform our start-up into a successful company in the near future.

You can have a quick look at the product @ www.minewhat.com We are coming up with a highly engaging iPhone app. You can signup now to get special invites to the application.

Reference: https://yourstory.in/2012/09/and-the-app4india-winners-are/

Once again, thanks to all.

Mobile Strategy is a must!

We have been seeing a lot of mobile first, web next strategy being followed by startups, not without a reason. Things like the iphone have changed the landscape for good. ( Blasphemy for calling iphone a thing!!!) . Get on, do good. A Sneak peak!

Culturally different

Things are so different when you move from one place to another. You see new people, find new food , most of all a different culture. We adapt to the new needs of this new place quite quickly as a human. So is the need for a ‘product’. A product is perceived way different by people with different cultural background.

We are excited to add more diversity to our product by incorporating new cultures (remember our post of ‘Go Global’). Interesting times ahead.

Bootstrap or not

Hey this is not a Tech post 😉 We are not talking about Twitter bootstrap!. But you should have a look and use it ( if not already ). Our site is powered by that.

Coming back to the topic. Most of us would like to ‘Bootstrap’ our startups. But a B2C startup needs to have a longer runway before takeoff. ’Smart money’ from an early stage investor would be a win-win for both sides.

We are taking to some Angel Investors and some of the Top VC firms in India. Nice to get their views and interest in us.

Go Global!

Traditional knowledge tells us that ‘First Go Local and then Go Global’. True, we should follow this most of the time.

Here is the twist, What If you are doing something which is little ahead of relevance right now in Local ?

We have been pondering about it a few weeks since our launch. We are getting excellent feedback from our users and some nice inputs on product positioning from our advisors.

Keep showing us your love and support. Don’t be shy to like us. We know we aren’t 🙂


Our team is growing

Happy to share that we have crossed 2K milestone. https://www.facebook.com/minewhat. !

Want to be part of our team ? We have openings for Front-End Engineering. Any one with 1+ years of experience with HTML/CSS/Javascript skill set who is good at converting Design output from PSD/Illustrator to HTML/CSS templates is most welcome.

Please refer to your friends, apply at jobs [at] minewhat.com

Update: We’ve since closed the position but do write in to us if you think you must work with us. Tell us why, spare no detail… :).

Curated for Interest

Its been exciting since we launched ‘MineWhat’, We have curated products from more than 60 E-commerce portals. Our user feedback has been great.

As part of our user engagement survey, there has been queries like ‘Are you like thefind.com, where i see all products aggregated ?’ , ’Are you like pinterest.com ?’

As the name suggested we are ‘Mine’ ( Persona ) – ‘What’ (Products ). Every Person has unique Likes, dislikes, Interests & Personality. The same for products too.. We just map the personality of the person , their social peer trend and Individual design taste to products. Its just not us who add products , you as an user can ‘curate’ for the world!. We shall be releasing plugins/bookmarklets where users can add products tag them with Design properties and Interest.

Go give it a try, See ‘What’s yours’ ! https://www.minewhat.com

Hello World MineWhat

Hello World for ‘MineWhat’ we have been pivoting and looking for a suitable name. We wanted a name for our product which is expressing whats in it for our users. We also wanted our users to contribute and come along in our journey of showcasing better products which match their taste. ’MineWhat’ suited in all forms.

Like us @ https://www.facebook.com/minewhat.

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