• The twitter practices of the top BigCommerce stores

    It's positive vibes all around: love, happy and free were the most commonly tweeted words. We discovered this and more in a study on the twitter practices of the top stores on BigCommerce, read on for more...... Read more

  • 27 ways to MOTIVATE shoppers who research online TO BUY

    Data from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy.... Read more

  • Surviving the holiday season: How to not lose money on markdowns.

    Each year as the holiday season heats up it isn’t uncommon to see banners displaying 50% off and more. But unless you run a large store and do large enough volumes to justify the markdowns, you are going to be losing a lot of money trying to keep up with all the dicounting. Here are a four ideas that will help you avoid just that... Read more

  • Navigating The Gender Divide to Persuade your Visitors to Buy

    Are men from Mars? And women from Venus? Probably not! But they do show quite different buying behaviour. Here are 18 easy ways to adapt your persuasion strategies to account for gender differences.... Read more

  • A quick guide to reducing returns

    Data from a Kurt Salmon study on around 50 retailers indicates that the average return rate on apparel purchases is around 20% to 30% and about 10% of hard goods like gifts, home products and toys. Here are some ideas you can use to reduce the return rate on your store.... Read more

  • 4 ideas to encourage impulsive buying among your shoppers

    If the Flintstones were real, I'd imagine Fred would walk down to the neighbourhood market place once a week with a list of items he would need. Since those imaginary times, shopping has moved from being something you had to do once in a while, to a social and leisure activity. A marker of this change is how much of shopping now seems to be impulse driven. Some studies suggest that impulsive buying accounts for up to 80% of the purchases in some categories. Here are 4 ideas you can use to encourage your shoppers to indulge in a bit of impulsive buying.... Read more

  • 3 tips from Amazon Prime to run a killer customer loyalty program

    It’s all about music this time! Amazon rolled out Prime Music last week, a feature that augments its current media offerings. Prime has been a consistent driver of revenue and loyalty for Amazon. They also have leveraged it successfully as a marketing channel for products like Fire TV and Kindle. Here’s our take on how they use it to build customer loyalty and what you can learn from them.... Read more

  • 3 things you can learn from Amazon to keep your customers engaged and buying

    "We think of our customers as invited guests at a party and we are the hosts." What strange mojo do they employ to ensure their customers stay loyal and engaged? Here’s some of what we found when we went digging through their website.... Read more

  • eCommerce Analytics: Why you need it?

    Analytics, arguably began when American industrialist Frederick Winslow Taylor attempted to improve efficiency by running some time management analysis. Later Henry Ford, began collecting data to study and measure the pacing of the Model T assembly line. Since those days analytics has come a long long way. Here are some of our thoughts on the topic.... Read more

  • Running great marketing campaigns: A how to guide for online stores

    Running a successful marketing campaign on an online store is a bit of an art. It’s a whole load of factors including themes, product choices, creative decisions and more coming together in perfect harmony. Here a quick checklist of sorts to help you run great promotions and ad campaign everytime.... Read more

  • The 6th magic block of eCommerce: Analytics

    Running a successful eCommerce store without metrics is almost unthinkable, but there's a whole world of tools out there for ecommerce stores. These tools keep evolving constantly so it gets harder and harder to differentiate between them. Here's a quick look at the strengths of some of the more interesting ones.... Read more

  • Surviving CyberMonday: Lessons from the mistakes retailers make on Black Friday

    What can eCommerce stores learn from their brick and mortar counterparts who’ve been running Black Friday sales for decades now? Neilsen published an article earlier this week on the top mistakes most retailers do on Black Friday.Here’s our thoughts on a few of them.... Read more