MineWhat Platform

The most comprehensive toolkit for growth stage eCommerce businesses.

Platform Policy

MineWhat, Inc. is a online retail profitability platform. This Privacy Policy applies to the provision of MineWhat, Inc. and it's affiliate products and services(collectively "MineWhat", "we", "us" or "our"). The policy is aimed at informing you and other internet user(s) (the "End-User(s)" or "you") who use our clients' website, mobile sites or mobile apps(collectively the "Client Site") about how the MineWhat Platform gathers, uses and processes information on the behalf of our clients. If you have questions about this Privacy Policy, please write to us at privacy@minewhat.com.

The Information We Collect

The following are the different types of information we collect.

Information from your activity:

We may collect information about the browser, computer, mobile or other devices you use to connect to the Client Site. We also collect information on pages viewed, products/items viewed, product/items added to cart, products/items purchase, searches and other activity on on the Client Site.

Personally identifiable information:

Our Clients may share your e-mail address when you register, subscribe or create an account during your interaction with the Client Site.

Location and demographic information:

We may collect location and demographic information about you when you use a Client Site. This includes your date of birth, gender, zip code, or country.

How we Collect information

We collect information through cookies. We use cookies to track your activity on a Client Site to enable our clients to deliver personalized content to you. In compliance with the EU Cookie / Privacy Law, the cookie the Platform use. We store a unique 16 digit hex number to identify a user across visits. When you are on a Client Site our servers automatically record information that you browser sends when you visit a page.

Sharing of Information Collected

We may anonymise and aggregate personally identifiable information and share it with select third parties, advertisers and/or business partners in order to analyze usage, improve the our services, fulfill any contractual obligations with our Clients and for other similar purposes.

We may also disclose the information when required by law, court order, or other government or law enforcement authority or regulatory agency.

Data Security

We understand your data is important to you so your data is stored on secure, state of the art web servers. All Sensitive and private data exchanges happen over a SSL secured communication channel and is encrypted and protected with digital signatures.

Opt Out

You can control how information is shared from your browser with different pixel blocking browser addons e.g Ghostery

Requests to Change or Delete Data

You may have a right under applicable law to request access to or a change in or a deletion of the data we've collected. To get more info on this please get in touch with the contact details provided below.

Policy Changes

We may make changes to this policy from time to time. In the event of such a change we will change the last updated date given below. We encourage you to periodically review this page for the latest information on our Platform Privacy Policy.

If you have any questions on this policy please get in touch using the contact details below.


Last Updated: 22nd May, 2014