MineWhat Blog
Thoughts, Ideas for ecommerce, marketing and analytics
Check our new bloging destination!
Hello Readers, We have moved most of our new blogs to our product site. https://choice.ai/blog
read moreInsights in eCommerce for better Visual Merchandising
Ever wondered whether your website is the right fit with your potential customers? Curious about what products sell and what don’t? Or what should be your visual merchandising strategy? If your answer is yes to one of these questions or to all of them, then read on....
read moreElasticsearch: CSV exporter for Kibana Discover
Why? We use Elasticsearch + Kibana for data analysis, and we love it. Very often, we share the results of our analysis with the team. Kibana expects us to visualize data in the form of graphs and charts, but some use cases are more tuned for data-table with raw...
read moreMaking the most out of the ads on your online store
By some estimates digital ad spend in 2014 was just around a 150 billion USD and is likely to go even higher. Add to this the extremely complex nature of the online ad space in general it can be quite daunting for someone just starting out to navigate through, here...
read moreGet the most out of Product Recommendations: The Recommendation Funnel
Recommendations are a key part of the revenue streams of most online stores. A recent study found the average revenues generated from product recommendations worldwide was 12% and the conversion rate of visitors who clicked on product recommendations was found to be...
read more8 tips on building your online store’s brand on Instagram
Instagram recently added a linking option on ad images that lets users link back to an external link. This move only adds to why every online retailer should consider having a presence on Instagram. A study done by Forrester Research late last year found that posts on...
read moreThe twitter practices of the top BigCommerce stores
It's positive vibes all around: love, happy and free were the most commonly tweeted words. We discovered this and more in a study on the twitter practices of the top stores on...
read moreHow data can optimize the customer experience
Data is a little word that carries a big punch. It does so much for so many people, but for the sake of simplicity in this article we’ll focus on retailers. If you’re an online retailer and you’re not using data to your advantage, 2015 is the year to really get going...
read moreTwitter practices of the top Shopify stores
Shopify has over 120K active stores and has generated around 5 billion dollars in Gross Merchandise volume so far. Now how do the best of all the stores on Shopify fare on twitter! That's what we set out to answer in this infographic. Stats to tweet 4% of the top...
read moreAvoiding data puke, the MineWhat way
In one of his blogs Avinash Kaushik makes a very important distinction between reporting and analysis. Reporting is a series of metrics and data points and analysis(typically) is the inferences and recommendations that are then made on that data. By definition most...
read more27 ways to MOTIVATE shoppers who research online TO BUY
Data from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy. Stats to tweet 81% of shoppers research online before buying 60% of consumers start their...
read moreSurviving the holiday season: How to not lose money on markdowns.
Markdowns are a bit like a necessary evil for the retail industry. Attempts by retailers to move away from this model have nearly always ended in failure. The problem is even worse online as all it takes for a shopper to go to a new store is to open another tab. Each...
read more3 Tips for converting during the holiday season: How MineWhat can help
With the holidays coming up, I’m sure you are thinking up different ideas to make the most out it. Cyber monday sales in 2013 is estimated to have brought in around $2.2 Billion in sales. This year it’s likely to go even higher. Here are some new perspectives on three...
read moreNavigating The Gender Divide to Persuade your Visitors to Buy
Are men from Mars? And women from Venus? Probably not! But they do show quite different buying behaviour. Here are 18 easy ways to adapt your persuasion strategies to account for gender differences. Stats to tweet Men research product info extensively while women scan...
read moreA quick guide to reducing returns
A few days ago I made a purchase online, I got myself a pair of jeans. The product image on the site showed a distinct fading pattern that I was pretty excited about. Imagine my surprise when I got the shipment delivered later and the fading pattern seemed entirely...
read more4 ideas to encourage impulsive buying among your shoppers
If the Flintstones were real, I'd imagine Fred would walk down to the neighbourhood market place once a week with a list of items he would need. Since those imaginary times, shopping has moved from being something you had to do once in a while, to a social and leisure...
read more3 tips from Amazon Prime to run a killer customer loyalty program
A survey by RBC Capital Markets suggests that Prime members spend almost twice as much as non-prime customers. A clear indicator of how well it has worked is the huge revenue it’s been generating from its base of more than 25 million members. They manage to run a...
read more5 pointers to run great World Cup campaigns for your online store
Okay, I understand that there’s a lot of campaigns and promotions going around, and it’s hard for someone to even get noticed, forget about standing out, but an organized approach can give you enough room to come up with new ideas and reduce the probability of...
read more3 things you can learn from Amazon to keep your customers engaged and buying
"We think of our customers as invited guests at a party and we are the hosts." That’s Jeff Bezos for you and sure enough that philosophy reflects in how engaged their customers are. Data from 2013’s Foresee Experience Index gives Amazon a customer satisfaction score...
read more3 Sessions to attend at IRCE2014
Changing, Connecting, Creating - Internet Retailer is back with its annual convention for online retailers. IRCE has something for every aspect of eCommerce, and no matter how you’re a part of this industry, there’s always something you can take away from it. Here’s...
read moreeCommerce Analytics: Why you need it?
Analytics, arguably began when American industrialist Frederick Winslow Taylor attempted to improve efficiency by running some time management analysis. Later Henry Ford, began collecting data to study and measure the pacing of the Model T assembly line. Since those...
read moreHow to run great marketing campaigns on your online store
You can download the HD version of this infographic.
read moreRunning great marketing campaigns: A how to guide for online stores
Running a successful marketing campaign on an eCommerce store is a bit of an art. It’s a whole load of factors including themes, product choices, creative decisions and more coming together in perfect harmony to push you towards achieving your marketing goals. Have...
read moreThe startup blog chronicles: Moving from Tumblr to Ghost
Look around folks, things should look quite drastically different, that is the Ghost influence :). We just moved our blog over from Tumblr to the brand-spanking-new Ghost platform. While Tumblr suited us just fine up until recently when we had to find a platform that...
read moreThe 6th magic block of eCommerce: Analytics
Running a successful eCommerce store without metrics is almost unthinkable, but there's a whole world of tools out there for ecommerce stores. These tools keep evolving constantly so it gets harder and harder to differentiate between them. Here's a quick look at the...
read moreSurviving CyberMonday: Lessons from the mistakes retailers make on Black Friday
The trend over the last few years has been clear more and more people are leaning towards Cyber Monday sales than they do towards Black Friday sales. Why? I’m sure not getting trampled to death in an insane Black Friday stampede is up there at the top. But whatever...
read moreHow to NOT suck at trade shows
Around 36% of B2B marketers feel that trade shows give their companies the highest ROI in comparison with other channels that they use. Trade shows can be great right? They can help you network, bring in customers, find investors and more but quite often the...
read moreUsing Google Tag Manager: A How To Guide For Ecommerce Stores
Most of us have atleast a few script tags integrated into our websites. One rarely does the trick right? but with the added value that each of these scripts bring comes the added trouble of having to manage each and everyone of them. How often have you had to pull in...
read moreWe’re Open For Business
MINEWHAT’s OPEN FOR BUSINESS!!!! And now we have a sudden urge to analyse our long, eventful and rewarding journey to get here. **Your initial team **can make or break you, we lucked out :). The MineWhat crew has taken on projects ranging from voice acting...
read moreMarketing, Fishing and Startups
Let me start with yet another Marketing and Fishing analogy. Marketing is a lot like throwing a hook into a stream and hoping with every ounce of your soul that something takes. Of course you know which fish you are after, you know what bait is likely to be more...
read more
Running a successful marketing campaign
Running a successful marketing campaign on an eCommerce store is a bit of an art, it’s a whole load of factors including themes, product choices, creative decisions and more.