• Insights in eCommerce for better Visual Merchandising

    Mar 28th, 2016

    Ever wondered whether your website is the right fit with your potential customers? Curious about what products sell and what don’t? Here's the fix!... Read more

  • Elasticsearch: CSV exporter for Kibana Discover

    Dec 23rd, 2015

    Missing CSV export feature for Elasticsearch on Kibana Dashboard. Install this chrome plugin, go to the Kibana Discover tab and start exporting search results as CSV files.... Read more

  • Making the most out of the ads on your online store

    Oct 28th, 2015

    By some estimates digital ad spend in 2014 was just around a 150 billion USD and is likely to go even higher. Add to this the extremely complex nature of the online ad space in general it can be quite daunting for someone just starting out to navigate through, here are some pointers.... Read more

  • Get the most out of Product Recommendations: The Recommendation Funnel

    Jul 15th, 2015

    Recommendations are a key part of the revenue streams of most online stores. A recent study found the average revenues generated from product recommendations worldwide was 12% and the conversion rate of visitors who clicked on product recommendations was found to be 5.5 times higher than the conversion rate of non clicking customers. Given the limited real estate available, it’s critical to get it absolutely right. Here are some pointers.... Read more

  • 7 tips on building your online store's brand on Instagram

    Jun 5th, 2015

    Instagram recently added a linking option on ad images that lets users link back to an external link. This move only adds to why every online retailer should consider having a presence on Instagram. A study done by Forrester Research late last year found that posts on Instagram had an engagement rate of 4.21% that’s 58 times higher than the same on Facebook and 120 times higher than that on Twitter. Here are few ideas on how you can build your store's brand on Instagram.... Read more

  • The twitter practices of the top BigCommerce stores

    Apr 21st, 2015

    It's positive vibes all around: love, happy and free were the most commonly tweeted words. We discovered this and more in a study on the twitter practices of the top stores on BigCommerce, read on for more...... Read more

  • How data can optimize the customer experience

    Mar 20th, 2015

    Data is a little word that carries a big punch. If you’re an online retailer and you’re not using data to your advantage, 2015 is the year to really get going on it. How can you attract customers and keep them from leaving? It’s simple, the answer lies in the data they already provide you. Data can help improve the customer experience and help online retail catch up to their brick and mortar counterparts’ success.... Read more

  • Twitter practices of the top Shopify stores

    Jan 20th, 2015

    Shopify has over 120K active stores and has generated around 5 billion dollars in Gross Merchandise volume so far. Now how do the best of all the stores on Shopify fare on twitter! That's what we set out to answer in this infographic.... Read more

  • Avoiding data puke, the MineWhat way

    Dec 17th, 2014

    In one of his blogs Avinash Kaushik makes a very important distinction between reporting and analysis. Reporting is a series of metrics and data points and analysis is the inferences and recommendations that are then made on that data. By definition most analytical tools lean heavily into reporting and this makes it very easy for them to crossover into data puke territory. At MineWhat we’ve included a few features that will help you avoid just this.... Read more

  • 27 ways to MOTIVATE shoppers who research online TO BUY

    Nov 21st, 2014

    Data from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy.... Read more

  • Surviving the holiday season: How to not lose money on markdowns.

    Oct 9th, 2014

    Each year as the holiday season heats up it isn’t uncommon to see banners displaying 50% off and more. But unless you run a large store and do large enough volumes to justify the markdowns, you are going to be losing a lot of money trying to keep up with all the dicounting. Here are a four ideas that will help you avoid just that... Read more

  • 3 Tips for converting during the holiday season: How MineWhat can help

    Oct 8th, 2014

    Cyber monday sales in 2013 is estimated to have brought in around $2.2 Billion in sales. This year it’s likely to go even higher. Here are some new perspectives on three common ideas you might be using to bring in more customers this season.... Read more

Categories
  • ecommerce campaign bible white paper
    Running a successful marketing campaign

    Running a successful marketing campaign on an eCommerce store is a bit of an art, it’s a whole load of factors including themes, product choices, creative decisions and more.

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  • conversion gold mine white paper
    Effective user engagement

    Effective user engagement is that elusive Holy Grail for eCommerce. Conversions have got to be the goal of any good user engagement model.

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ecommerce ux design
Running a successful marketing campaign

Running a successful marketing campaign on an eCommerce store is a bit of an art, it’s a whole load of factors including themes, product choices, creative decisions and more. Learn more