Stats to tweet
- 81% of shoppers research online before buying
- 60% of consumers start their research on a search engine before heading to a specific website
- Shoppers visit 3 eCommerce stores on average before an online purchase
- 61% of online shoppers read product reviews before making a purchase
- 66% of shoppers search for warranty info while on an eCommerce store
- 51% of shoppers search for pricing info while on an eCommerce store
- 47% of shoppers search for payment info while on an eCommerce store
- 54% of the researchers want to actually see the product before purchase
- 51% of the researchers don’t want to wait to receive their item
- 61% of shoppers would leave a website if it didn't offer free shipping
- 6 out of 10 online shoppers are concerned about online security
- 69% of shoppers feel returning items purchased online is a complicated process
- 12% of customers say a lack of trust in the online store stops them from buying
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Sources
- http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases
- http://www.nngroup.com/articles/ecommerce-shoppers/
- http://www.data-charts.com/what-do-shoppers-search-on-online-websites-like-google-and-amazon/
- http://www.slideshare.net/neowave/influencing-offline-the-new-digital-frontier?related=1
- http://ecommerceuxdesign.com/product-page-images/
- http://www.shopify.com/blog/5896807-seo-for-ecommerce-get-rank-get-found-get-customers
