Data from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy.
Stats to tweet
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81% of shoppers research online before buying
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60% of consumers start their research on a search engine before heading to a specific website
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Shoppers visit 3 eCommerce stores on average before an online purchase
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61% of online shoppers read product reviews before making a purchase
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66% of shoppers search for warranty info while on an eCommerce store
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51% of shoppers search for pricing info while on an eCommerce store
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47% of shoppers search for payment info while on an eCommerce store
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54% of the researchers want to actually see the product before purchase
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51% of the researchers don’t want to wait to receive their item
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61% of shoppers would leave a website if it didn’t offer free shipping
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6 out of 10 online shoppers are concerned about online security
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69% of shoppers feel returning items purchased online is a complicated process
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12% of customers say a lack of trust in the online store stops them from buying
Sources
- https://www.retailingtoday.com/article/study-81-research-online-making-big-purchases
- https://www.nngroup.com/articles/ecommerce-shoppers/
- https://www.data-charts.com/what-do-shoppers-search-on-online-websites-like-google-and-amazon/
- https://www.slideshare.net/neowave/influencing-offline-the-new-digital-frontier?related=1
- https://ecommerceuxdesign.com/product-page-images/
- https://www.shopify.com/blog/5896807-seo-for-ecommerce-get-rank-get-found-get-customers
