Navigating The Gender Divide to Persuade your Visitors to Buy

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18 easy ways to persuade visitors to buy: The Gender Divide

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  • Men research product info extensively while women scan the product page to see images and video.
  • 62% of men research products using social media channels compared to 50% of women.
  • 35% of women recommend a brand product or service to friends and family via social media vs 28% of men
  • Women are slightly more keen on making sure they get the best price available (77% to 74%)
  • Coupons play a large part in enticing women to shop with 34% of women using them vs 26% of men.
  • Both sexes care about free shipping, with close to 60% saying they’d choose a store that offered it.
  • If you are targeting female shoppers. 14% women pay attention to marketing emails vs 8% of men.
  • 33% of men versus 26% of women first saw their most recent purchase when browsing around online.
  • Men tend to stick to their mission when shopping online
  • Women expand the undertaking by wandering among products and categories.
  • Men search by product while women search by brand.
  • 61% of customers read online reviews before making a purchase decision.
  • A lenient return policy lead most visitors to shop more often and to recommend the retailer.


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